He's Not Who You Think When Dell approached Jay Reatard (born Jay Lindsay) about their producing his first music video this past summer, the 28-year-old Memphis garage-pop maniac wanted to do things his way. "Sometimes when cameras turn on, people take themselves way too seriously," he says. "So I told them there couldn't be any plot and there couldn't be continuity between the shots. I just wanted to hang out and play some...