NO PURCHASE NECESSARY.  A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

THE FOLLOWING PROMOTION IS INTENDED FOR VIEWING IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW.  DO NOT PROCEED IN THIS SITE IF YOU ARE NOT LOCATED IN THE UNITED STATES.

1. Eligibility: Dell U Swag Arcade (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.  Employees of Dell Marketing U.S.A. L.P., Dell Inc., Springbox, LTD, ePrize, LLC, and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible.  Subject to all applicable federal, state, and local laws and regulations.  Void where prohibited.  Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes.  Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Dell Marketing U.S.A. L.P., One Dell Way, Round Rock, Texas 78682. Administrator: ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069.

3. Timing: The Sweepstakes begins on February 1, 2010 at 12:00 a.m. Pacific Standard Time ("PST"), ends on May 1, 2010 at 11:59 p.m. PST (the "Promotion Period") and consists of sixty-five (65) entry periods (each a "Daily Entry Period"), specific dates of which are listed in the chart in Section 6, below.

Springbox, LTD's computer is the official time-keeping device for the Sweepstakes.

4. How to Enter: During the Promotion Period, you must earn tickets and redeem the tickets you earn to receive an entry into the Sweepstakes. 

(a) To Earn Tickets: Visit http://delllounge.com/delluniversity/swagarcade and click on the sidebar titled "Instant Win" to have the opportunity to claim fifty (50) tickets immediately or play the virtual game to have the opportunity to earn tickets that you can claim based on your performance.  

(b) To Redeem Tickets: During the Promotion Period, click on the icon titled "The Swag Counter" (http://delllounge.com/delluniversity/swagarcade) and follow the links and instructions to create or log into your Dell Lounge profile (each a "Profile"), including a valid email address.  Creating a Profile is free.  Once logged into your Profile, you will have the opportunity to claim your tickets and redeem them for Sweepstakes entries.  Follow the links and instructions to claim the tickets you have earned and redeem them for Sweepstakes entries.  You may redeem one (1) ticket for one (1) Sweepstakes entry.  Upon redeeming your one (1) ticket, you will be entered into the prize drawing for the Daily Entry Period corresponding with the date you redeemed your tickets.  Limit: You may redeem up to five hundred (500) tickets and receive up to five hundred (500) Sweepstakes entries per day.

Multiple entrants are not permitted to share the same email address or Profile.  Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, Profiles, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified.  Use of any automated system to participate is prohibited and will result in forfeiture of tickets and disqualification.  In the event of a dispute as to any registration or Profile, the authorized account holder of the email address used to register will be deemed to be the registrant or player.  The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address.  Each potential winner may be required to show proof of being the authorized account holder.  Tickets have no monetary value.  Tickets that are not redeemed by the end of the Promotion Period will be forfeited. 

5. Drawings: Administrator is an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes.  Administrator will randomly select the potential winner for a Daily Entry Period from all eligible entries received during the respective Daily Entry Period, on or around the dates set forth in the chart in Section 6, below.  Non-winning entries will not carry over into subsequent Daily Entry Periods.  Administrator will attempt to obtain the winner's valid home address by contacting the winner via the email address winner provided upon entry into the Sweepstakes.  Such potential winner must respond to Administrator with his/her valid mailing address within three (3) days from the date Administrator's request is made.  If a potential winner does not respond within this time period, the potential winner will be disqualified. The potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements.  If a potential winner cannot be contacted, then he/she forfeits the applicable prize.  Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements.  In the event that a potential winner is disqualified for any reason, Administrator will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries for the applicable Daily Entry Period.  Only three (3) alternate drawings will be held, after which the prize will remain un-awarded.  Prizes will be fulfilled approximately eight (8) to ten (10) weeks after the conclusion of the Sweepstakes. 

6. Prizes: The prize for each Daily Entry Period is set forth in the chart below:

For All Electronics Prizes: Exact features of each electronic item subject to Sponsor's discretion.  The ARV of electronic prizes is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. 

For Gift Cards and Memberships: Terms and conditions apply.

For All Prizes: Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason.  Winners are responsible for all taxes and fees associated with prize receipt and/or use.  Odds of winning a prize depend on the number of eligible entries received during the Entry Period for which that prize will be awarded.  Limit: One (1) prize per person.  Total ARV of all prizes: $9,329.   

7. Release: By receipt of any prize, each winner agrees to release and hold harmless Sponsor, Dell Inc., Springbox, LTD, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion.  Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the ticket earning or redemption process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner.  Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the ticket earning or redemption process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes, the awarding of tickets or the processing of tickets in exchange for entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize.  If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, provided that, if it is not possible to award another entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein.  No more than the stated number of prizes will be awarded.  In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

12. Entrant's Personal Information: Information collected from entrants is subject to ePrize, LLC’s Privacy Policy http://www.eprize.com/privacy/privacypolicy.html and Sponsor’s Privacy Policy http://www.dell.com/content/topics/global.aspx/policy/en/policy?c=us&l=en&s=gen&~section=000.

13.  Winner List: Winner List requests will only be accepted after the promotion end date (listed above) and no later than September 4, 2010.  For the Winner List, send an email with subject line: "The Dell-U Swag Arcade, Winner List Request," to WinListRequests@eprizefulfillment.com.

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